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Our Design
Philosophy We are problem solvers. Since the advent of the Internet there have been many theories about graphic design for the web. The fact is that the rules of graphic design have not changed. The Internet has added a new dimension and interactivity, but the basics remain the same. Graphic Design is problem solving. Once a problem is identified, it is thoroughly examined. Ideas are developed while examining the problem. Solutions are designed from these ideas. Although this process can be considered a formula for designing, Graphic Design is not a science. Graphic Design is a craft and designers are the craftsmen.
“A graphic designer is one who creates ideas that are expressed in words and/or pictures and generally solves problems of visual communication.” - Paul Rand : A Designer's Art, 1985 |
Work
Samples