SixDay Design is a graphic design shop serving the Metro Denver area.

In 2001, Breakfast Serials hired Tesser with Michael Gonzales as Creative Director to completely create their “look,” as they were a brand new company. They needed a logo for their corporate identity, business cards and letterhead, marketing materials such as brochures and postcards, and a corporate website. Breakfast Serials Inc. is a company dedicated to reviving a love for literature in the American public. They realize that many people are too busy to sit down and read for long periods of time, so their solution is to offer gripping stories in piecemeal fashion via newspapers and other periodicals. Each week, they publish a new part of a serial story, developing the imaginations and social integration of their readers as they all wonder and discuss what will happen in the story the next week. This method has brought over 10 million readers to the breakfast table in anticipation for good stories.

Breakfast Serials began in 1998 with only a few individuals. Desiring to make themselves appear established and credible right away for business, they needed an identity that would help them grow quickly into this reputation. That required a Creative Director to apply a “larger than life” idea to the whole identity and website, making Breakfast Serials look bigger than it really was. It was important to Breakfast Serials that their customers would have a cohesive experience through printed media, the website, and in business correspondence with the company, further adding to their reputation of credibility. The final challenge was to convey in a creative format exactly what Breakfast Serials was, with an emphasis on why their new company was going to do what it set out to do.

Michael set out first to create a very high-end brochure, giving Breakfast Serials an air of sophistication and importance. The popular brochure displayed the new Breakfast Serials corporate identity, which in turn made way for a professional business paper system and website. This consistency drew more readers and newspapers looking for a good story. Michael intuitively portrayed the mission of Breakfast Serials through photography, copywriting, and story excerpts. He even used some of the story illustrations in marketing postcards in order to draw an audience for Breakfast Serials.

Breakfast Serials was extremely pleased with their new identity. Now anyone desiring to receive serial stories with her coffee and any newspaper editor desiring to add something special to his front page could come to the website and get tantalizing excerpts of the Breakfast Serials stories. Their motto “Good Books Unbound” was now bringing people from all over the country into a wonderful literature experience every week.